Cilt 13 Sayı 94 (2025)

Araştırma Makalesi

Moda Tasarımında Sürdürülebilirlik Bağlamında Çevresel ve Sosyal Sorumluluk- Patagonia Örneği

Yayımlandı 28.03.2025

  • Neval Özbek Lcwaikiki Mağazacılık Hizmetleri Tic A.Ş
Cilt 13 Sayı 94 kapak

Öz

Bu makale, moda tasarımında sosyal ve çevresel sorumluluk yaklaşımını incelemekte ve Patagonia markasını bir örnek olay olarak ele almaktadır. Geri dönüştürülmüş malzemelerin kullanımından doğa dostu üretim süreçlerine kadar, sürdürülebilirlik odaklı tasarımın nasıl uygulanabileceği tartışılmaktadır. Patagonia markasının yenilikçi yöntemleri ve iş modelleri, moda endüstrisinin çevresel etkilerini azaltmadaki rolü üzerinden analiz edilmiştir. Çalışma, sürdürülebilir moda anlayışını teorik ve pratik perspektiften değerlendirmekte ve bu yaklaşımların gelecekteki moda tasarım süreçlerine etkilerini tartışmaktadır. Bu çalışmanın amacı, moda tasarımında sosyal ve çevresel sorumluluk kavramını derinlemesine incelemek ve Patagonia markasının sürdürülebilirlik stratejilerini analiz etmektir. Araştırma, geri dönüştürülmüş malzemelerin kullanımı ve çevreye duyarlı üretim süreçleri ile sosyal sorumluluk projelerinin, moda sektöründe sürdürülebilirlik standartlarını nasıl belirlediğini göstermeyi hedeflemektedir. Ayrıca, Patagonia markasının bu alandaki lider konumu üzerinden diğer markalara yönelik öneriler geliştirilmesi amaçlanmıştır.

Anahtar Kelimeler Sürdürülebilirlik, Worn-wear, İndigo boyama, Patagonia, Moda, Çevre Kirliliği

Abstract

Environmental and Social Responsibility in the Context of Sustainability in Fashion Design: The Case of Patagonia

This article examines the approach of social and environmental responsibility in fashion design, focusing on Patagonia as a case study. It explores how sustainability-oriented design can be implemented, from the use of recycled materials to eco-friendly production processes. Patagonia’s innovative methods and business models are analyzed in the context of their role in reducing the environmental impact of the fashion industry. The study evaluates the concept of sustainable fashion from both theoretical and practical perspectives, discussing how these approaches may influence future fashion design processes. The purpose of this study is to thoroughly examine the concept of social and environmental responsibility in fashion design and to analyze Patagonia’s sustainability strategies. The research aims to demonstrate how the use of recycled materials, environmentally conscious production processes, and social responsibility projects set sustainability standards in the fashion sector. Furthermore, it seeks to develop recommendations for other brands based on Patagonia’s leading position in this field.

Keywords Sustainability, Worn-wear, Indigo dying, Patagonia, Fashion, Environmental Pollution

PDF

Kaynakça

  1. Allchin, J. (2013, January 23). Patagonia: The outdoor brand that preaches buying less. The Guardian.
  2. Anonim. (2015). Women ditch clothes they’ve worn just seven times: Items being left on the shelf because buyer feels they’ve put on weight or they’ve bought them on a whim. Daily Mail. Retrieved May 2020, from https://www.dailymail.co.uk/femail/article-3117645/amp/Womenditch-clothes-ve-worn-just-seven-times-Items-left-shelf-buyer-feels-ve-weight-ve-bought-whim.html
  3. Armstrong Soule, C. A., & Reich, B. J. (2015). Less is more: Is a green demarketing strategy sustainable? Journal of Marketing Management, 31(13-14), 1403–1427. https://doi.org/10.1080/0267257X.2015.1059874 DOI: https://doi.org/10.1080/0267257X.2015.1059874
  4. Bilvar, H. (2023). Denim kumaşın sanat malzemesi olarak kullanımına yönelik deneysel yaklaşımlar. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (37), 106–118. DOI: https://doi.org/10.20875/makusobed.1195594
  5. Black, S. (2012). The sustainable fashion handbook. Thames & Hudson.
  6. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597–608. https://doi.org/10.1007/s10551-010-0640-9 DOI: https://doi.org/10.1007/s10551-010-0640-9
  7. Brown, J. (2021). Sustainable manufacturing in the textile industry: Innovations and practices. Green Press.
  8. Caniato, F., Caridi, M., Crippa, L., & Moretto, A. (2012). Environmental sustainability in fashion supply chains: An exploratory case-based research. International Journal of Production Economics, 135(2), 659–670. https://doi.org/10.1016/j.ijpe.2011.06.001 DOI: https://doi.org/10.1016/j.ijpe.2011.06.001
  9. Chouinard, Y. (2016). Let my people go surfing: The education of a reluctant businessman. Penguin Books.
  10. Clean Clothes Campaign. (2019). Breaking the silence: Achieving living wages in garment supply chains. https://cleanclothes.org
  11. Ellen MacArthur Foundation. (2017). A new textiles economy: Redesigning fashion’s future. https://ellenmacarthurfoundation.org/publications/a-new-textiles-economy-redesigning-fashions-future
  12. Fair Trade Certified. (2025). About us.https://www.patagonia.com/our-footprint/fair-trade.html
  13. Fair Trade Certified. (2025). What is fair trade? https://www.fairtradecertified.org
  14. Fisher, E. (2019). Sustainable fashion and circular economy strategies. Routledge.
  15. Fletcher, K. (2014). Sustainable fashion and textiles: Design journeys (2nd ed.). Routledge. DOI: https://doi.org/10.4324/9781315857930
  16. Gopalakrishnan, S., & Matthews, D. (2018). Circular economy practices in the textile industry: A case study of patagonia." Journal of Sustainable Business, 10(2), 45-58.
  17. Gwilt, A., & Rissanen, T. (Eds.). (2011). Shaping sustainable fashion: Changing the way we make and use clothes. Earthscan. DOI: https://doi.org/10.4324/9780203126172
  18. Han, S. L. C., Chan, P. Y. L., Venkatraman, P., Apeagyei, P., Cassidy, T., & Tyler, D. J. (2016). Standard vs. Upcycled Fashion Design and Production. Fashion Practice, 9(1), 69–94. https://doi.org/10.1080/17569370.2016.1227146 DOI: https://doi.org/10.1080/17569370.2016.1227146
  19. Harbert Auburn. (2025). From the Outside In: Corporate Social Responsibility at Patagonia. Harbert Auburn University. https://harbert.auburn.edu/binaries/documents/center-for-ethical-organizational-cultures/cases/patagonia.pdf
  20. Hastings, G., & Angus, K. (2011). The influence of shock tactics in public health campaigns: Evidence from the UK. Public Health Journal, 125(10), 647–653.
  21. Lee, B. (2016, November 7). 5 sustainable fashion brands to get behind. Kuli Kuli Foods. https://blog.kulikulifoods.com/2016/11/07/sustainable-fashion/
  22. Mangır, A. F. (2016). Sürdürülebilir kalkınma için yavaş ve hızlı moda. Sosyal Bilimler Meslek Yüksekokulu Dergisi, 19, 41.
  23. McCartney, S. (2020). Sustainable design in luxury fashion. Thames & Hudson.
  24. Mukendi, A., & Henninger, C. E. (2020). Exploring the spectrum of fashion rental. Journal of Fashion Marketing and Management, 23(3), 455–469. https://doi.org/10.1108/JFMM-08-2019-0178 DOI: https://doi.org/10.1108/JFMM-08-2019-0178
  25. Muraccioli, J. (2019). The figures you need to know about the fashion industry. Crowdacting. Retrieved May 2020, from https://www.crowdacting.org/blog/the-figures-you-need-to-know-about-the-fashion-industry
  26. Murray, A., Skene, K., & Haynes, K. (2017). The circular economy: An interdisciplinary exploration of the concept and application in a global context. Journal of Business Ethics, 140(3), 369–380. https://doi.org/10.1007/s10551-015-2693-2 DOI: https://doi.org/10.1007/s10551-015-2693-2
  27. Necef, Ö. K., Tama, D., & Boz, S. (2020). Moda endüstrisinde uygulanan sürdürülebilirlik stratejilerine örnekler. Turkish Journal of Fashion Design and Management, 2(2), 67-78.
  28. Niinimäki, K. (2018). Sustainable fashion in a circular economy. Aalto University. DOI: https://doi.org/10.1007/978-3-319-51253-2_8
  29. Niinimäki, K., & Hassi, L. (2011). Emerging design strategies in sustainable production and consumption of textile and clothing. Journal of Cleaner Production, 19(16), 1876–1883. https://doi.org/10.1016/j.jclepro.2011.04.020 DOI: https://doi.org/10.1016/j.jclepro.2011.04.020
  30. Odabaşı, S. (2016). Sürdürülebilir moda döngüsünde moda tasarımcısının rolü (Yüksek lisans tezi). Anadolu Üniversitesi, Fen Bilimleri Enstitüsü, Eskişehir.
  31. One Percent for the Planet. (2025). Our Story. https://www.onepercentfortheplanet.org/stories/9-environmental-organizations-empowering-long-term-change-with-the-circular-fashion-economy
  32. Pal, H., Chatterjee, K. N., & Sharma, D. (2017). Water footprint of denim industry. In Sustainability in denim (pp. 111-123). Woodhead Publishing. DOI: https://doi.org/10.1016/B978-0-08-102043-2.00005-8
  33. Patagonia(2025) https://www.patagonia.com/ownership
  34. Patagonia(2025)https://www.patagonia.com/blog/wp-content/uploads/2016/07/nyt_11-25-11.pdf
  35. Patagonia. (2025). Environmental & social responsibility. https://www.patagonia.com
  36. Patagonia. (2025). Sustainability. https://www.patagonia.com
  37. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
  38. United Nations Environment Programme (UNEP). (2019). Fast fashion’s environmental impact report. Retrieved from https://www.unep.org
  39. Veja. (2021). Ethical fashion and transparent supply chains. Veja Sustainability Report.
  40. World Economic Forum. (2020). The future of textiles: Circularity and sustainability in the fashion industry. https://www.weforum.org
  41. Yıldırım, L. (2017). Geri dönüşüm/ileri dönüşüm/tekrar kullanım kapsamında ikinci el giysiler ve sürdürülebilirlik. Art-e Sanat Dergisi, 10(20), 484–503. DOI: https://doi.org/10.21602/sduarte.305698