Cilt 10 Sayı 70 (2022)

Araştırma Makalesi

Gelenekselin Ötesinde: Yapay Zeka İnsan Kaynakları Yönetimini Nasıl Dönüştürdü?

Yayımlandı 31.03.2022

Cilt 10 Sayı 70 kapak

Abstract

Beyond Traditional: How Artificial Intelligence Transforms Human Resources Management?

In today's intense competitive environment, the most important power for businesses to gain competitive advantage is to have information and to manage it. The ability to process the data and transform it into information has increased considerably in the last decades. Finding the right data that can provide useful information to the organization can support to make future predictions, determine strategies and take advantage of opportunities. Analyzing this data, identifying the connections and patterns between the data and make decisions in the light of these are seen as the most valuable elements for all organizations today. Today, the HR function is not limited to just historical reporting, and HR professionals actively use data for predictive analytics to understand what might be asked and needed in the future. With the use of artificial intelligence methods in the field of HRM, efficiency and productivity are provided in many functions.The most important benefit that artificial intelligence methods have brought to the field of HRM is that it provides an advantage in terms of time costs and allows processes to be carried out more effectively and objectively. This study will examine the development of artificial intelligence and how it gained importance and found application in the field of HRM. It will be explained in which processes and functions artificial intelligence methods are used in HRM, what value it creates and how it benefits the business. Although there are studies on the use of artificial intelligence in different fields, there are gaps in the literature on studies on its use and benefits, especially in the field of HRM. This study contributes to the literature in closing the gap in this field.

Keywords Artificial intelligence, human resources management, HR analytics, machine learning, deep learning

Öz

Günümüzün yoğun rekabet ortamında işletmelerin rekabet avantajı elde edebilmesi için en önemli güç, bilgiye sahip olmak ve onu yönetmektir. Verileri işleme ve bilgiye dönüştürme yeteneği son on yılda önemli ölçüde artmıştır. Kuruma faydalı bilgiler sağlayabilecek doğru verilerin bulunması, geleceğe yönelik tahminler yapılmasına, stratejilerin belirlenmesine ve fırsatlardan yararlanılmasına destek olabilir. Bu verileri analiz etmek, veriler arasındaki bağlantıları ve kalıpları belirlemek ve bunlar ışığında karar vermek günümüzde tüm organizasyonlar için en değerli unsurlar olarak görülmektedir. Bugün, İK işlevi yalnızca geçmiş verileri raporlamak ile sınırlı değildir. İK uzmanları, gelecekte ne şekilde strateji oluşturulabileceğini ve neye ihtiyaç duyulabileceğini anlamak için tahmine dayalı analitik için verileri aktif olarak kullanmaktadır. Yapay zeka yöntemlerinin İKY alanında kullanılması ile birçok fonksiyonda etkinlik ve verimlilik sağlanmaktadır. Yapay zeka yöntemlerinin İKY alanına kazandırdığı en önemli fayda, zaman maliyetleri açısından avantaj sağlaması ve süreçlerin daha etkin ve objektif bir şekilde yürütülmesine izin vermesidir. Bu çalışmada yapay zekanın gelişimi, İKY alanında nasıl önem kazandığı ve uygulama alanı bulduğu incelenmektedir. Yapay zeka yöntemlerinin İKY'de hangi süreç ve fonksiyonlarda kullanıldığı, nasıl bir değer yarattığı ve işletmeye nasıl fayda sağladığı üzerinde durulmaktadır. Yapay zekanın farklı alanlarda kullanımına yönelik çalışmalar olsa da özellikle İKY alanında kullanımı ve faydaları konusunda literatürde boşluklar bulunmaktadır. Bu çalışma, bu alandaki boşluğu kapatmada literatüre katkı sağlamayı amaçlamaktadır.

Anahtar Kelimeler Yapay zeka, insan kaynakları yönetimi, İK analitiği, makina öğrenmesi, derin öğrenme

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Kaynakça

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