Today, mass media can be used for news and socialization as well as for listening to music. Through technological advances, the number of mass media has increased and people's access to these tools has become easier. This research was carried out to determine the cultural music taste in Kahramanmaraş region and to determine the reflection and effects of this taste in mass media. It is important to determine on which genres the cultural music taste of Kahramanmaraş region is concentrated on, as well as through which communication tools these genres are mostly listened to, in terms of revealing the level of use of mass media. Among the mass media, the research is focused on radio, since the radio is an ergonomic and accessible communication tool. This research, which uses a quantitative research method, is important for the development and sustainability of regional radios. In this research, which we believe will provide benefits in terms of creating and developing broadcasting policies of radios and will provide original contributions in this context, the data were obtained through descriptive and descriptive statistics within the quantitative research method.
Keywords: Culture, Musical preferences, Radio, Mass media