Throughout the historical process, the woman faced with the problematique of existing in society with her body rather than her personal traits. While the clothing fashion guided woman through this problematique, with an implicit oppression, it created an image that requires changes in woman’s body in terms of figure. By nature, fashion has been a part of a movement that prioritises constant innovation and change, and it has turned the woman into the permanent representative of this process with the body images that ensure the continuity of consumption. Thus, the content of this research became the ideal silhouettes for female body; the historical process regarded as the beginning of the system was analysed briefly and it was aimed to study the codes that formed based on the contemporary clothing fashion. This study was prepared with qualitative methods and body image was analysed with descriptive and analytical approaches. Body image-oriented policies -formed by social dynamics and practices in terms of fashion- formed the conceptual basis of the study and the prominent female silhouettes in clothing fashion were analysed with visuals. In the light of this study, it was seen that while the regarded-as-classic female silhouettes of the fashion were shaped with the codes and the oppressive nature of the traditional society, modern female silhouettes are shaped by being coded with ideal sizes projected by both the social values and the consumption culture.
Keywords: Body image, ideal silhouettes, women's clothing fashion