In our age where an extraordinary transformation is experienced in terms of technology, the communication established by individuals with technology, which is a part of every important change, differs day by day in terms of both reality/virtual reality and human and content interaction. The world, which is in constant transformation, is reorganized through technological innovations. In such a turbulent transformation, human beings trying to create virtual worlds to communicate with each other are trying to make the world a new field of experience by using an artificial reality instead of real reality. The fascinating environment created by technology, which transforms our physical existence and begins to produce reality in an attractive way, is being discussed over the concept of 'metaverse' these days, where the interaction between technology and human is at the highest level. Baudrillard's 'simulation theory', which has become a subject directly related to the discussions on the meaning and importance of the metaverse, obliges us to think about reality change and to apply it to the concepts of simulation/hyperreality. The metaverse, which produces a synthetic reality on the axis of a technologically changing environment, loses the meaning it makes meaningful when it is repeated as a digital twin of the real world and transforms our relations with the world as a technological environment.

Keywords: Metaverse, reality, virtual reality, new media, simulation