Ulakbilge - Sosyal Bilimler Dergisi
Cilt 7, Sayı 43  2019/12  (ISSN: 2148-0451, E-ISSN: )

NO Makale Adı

Nature has enabled civilizations to be shaped differently in the fields of culture and art. Human being as a part of nature, has been inspired by living and nonliving beings in nature since the early ages. Mimesis has a dictionary meaning of imitation. The concept of biomimetics was used by Otto Schmitt in the 1960s. Janine Benyus, who first mentioned the concept of biomimicry, states that the discovery of working principles in the systems of animals, plants, living and nonliving formations in nature constitutes an important meaning for scientists to produce new ideas. Nature has been the inspiration of designs and designers for thousands of years. Creativity and inspiration in design are important in fashion as well as in other areas. In addition to the fact that imitation is the essence of fashion and creates the paradox of fashion, imitation of nature has been a method applied for thousands of years while creating fashion products. In the 20th century, French anthropologist René Girard, in his Mimetic theory, examines the desire to imitate as the main problem. The fashion desired by the individual is actually determined by the desires of other individuals and the fashion trend begins. Girard states that fashion is in essence mimesis. Creativity that provides a sustainable competitive advantage for both individuals and brands in the field of fashion cannot be copied or imitated. In this article; the interactions between mimesis and art, creativity and design, and the relationship between the concept of mimesis and fashion sociology in the last century have been assesed; the concept of mimesis is questioned from a different perspective through fashion products which are the objects of desire. Biomimetic designs in the field of fashion are examined with the emphasis on imitating nature in fashion products.

Keywords: Mimesis, Fashion, Fashion Design, Biomimicry