Ulakbilge - Sosyal Bilimler Dergisi
Cilt 6, Sayı 27  2018/8  (ISSN: 2148-0451, E-ISSN: )

NO Makale Adı

There are many studies that show packaging itself creates a sense of quality and consumers decide according to the packaging more than the content while buying some products. In the name of drawing attention, regarding competing element, designers are tend to use charming components on the packagings. In this situation, in some products which the target audience is especially men, the image of opposite sex is used widely. Gendered approach as it is always has been, confronted frequently in the examples of packaging designs. Especially, if we think that the most of the advertisers and most of the designers who are the creators of those packacing designs are the men, it is not possible to say that, this approach is not for the benefit of women. Based upon the idea that every women can be uncomfortable with the situation even if they are not aware of this gendered approach which is done for the sake of selling more, in this study it is tried to mentioned approachable products in the market and they are examined in the point of view both a woman and a designer.

Keywords: Graphic Design, Packaging Design, Gendered Packaging, Pin-up Girls