When consumers examine water containers, different companies can see products that have the same shape and are labeled with labels that are similar to each other. In such a case, it is inevitable that consumers outside of a certain brand preference, randomly select one from products that are visually similar. Every company wants to be known and preferred among the customers. The decision mechanism of the consumer in competitive market conditions in which a large number of products of the same category are offered; as well as the quality of the product, the quality of the label that surrounds the product. As in other sectors, packaged aquaculture has a multitude of businesses with regional or national level struggling to sell what they produce. In a world where all kinds of opportunities are evaluated in the preference of the customer, the importance of packaging and ethics is not shown. The resemblance of aquatic labels may not have caught the attention of the consumer. But when you look at the graphic designer from the eye, it seems to be an unusual situation. The similarity in the design of the aquaculture labels was analyzed in terms of graphic design.Study; The visual similarities of the labels were analyzed from the technical point of view and evaluated in the context of the conceptual information formed from the past. It is not possible to have definite expressions such as industrial product analysis in evaluating the graphical products that need to be known. It should be accepted that assessments vary according to personal savings and styles.Water companies operating in our country were randomly selected and evaluated. The number of firms evaluated corresponds to the estimated half of the total number.
Keywords: Water packages, labels, design elements, design principles