Graphic design is a human adventure for the thousands years. This communication language initially started with the images and symbold painted on the cave walls. Subsequently, it continued with tablets, papyrus, pictograph, sounds and lettering. Lettering acted the quantitative and qualitative indicator of the Community, and was used to direct and pay the attention of the community by the skilled masters. The objective of this study is to make a comparative analysis of poster and book covers from Constitutional and Republican periods. The Latin alphabet is one of the most important Social and Educational reforms. Our study is a key to understanding the impacts of the Turkish alphabet reform on graphic design. Therefore, political, theatre-cinema and entertainment poster designs as well as consumption (poster and book cover) poster designs from the Constitutionalism and Republican periods were selected, and exposed to a comparative analysis qualitatively based on a series of the evaluation criteria from the art products. This study has three hypotheses, respectively; Turkish alphabet reform impacted the graphic design concepts of the Constitutionalism period; the alphabet reform made the folk masses bring the graphic design together, and the Republican graphic designs became effective much more than those conducted in the Constitutionalism period. The comparative analyses revealed that the Latin alphabet significantly affected the graphic design concepts more than the Constitutionalism period, and the folk masses brought together with the graphic design products. In conclusion, the contemporary graphic design studies should be continued, whereas the graphic design products created before the Republican period should be investigated and protected accordingly.
Keywords: Alphabet Reform, Graphic Design, Republic, Constitutionalism, Poster, Book Cover