Graphic design is the art education that we face most in today's art education. It is very important in Visual Communication. Companies who want to create a corporate identity in the field of tradeal so increase their brand value through their design studies. Graphic design is one of the most effective communication way ssince it started. Each work in which the principles and elements of graphic design are applied success fully creates a visual lintegrity. The messageto be conveyed in the designs always passes through an effective presentation. Effective ness is one of the most important factors in creating a unique image and leaving behind competitors. Accordingly, in order to ensure the satis faction of the customer, the competitors are aware that product promotion is a very important factor. It can also be said that it is a distinguishing feature that allows the customer to choose between two products that are all identicalto each other. Customer sprefer the companies they are satisfied with. Therefore, it is very important that the design is distinctiveand innovative. As in all Professional work areas, there are certain rules that must be followed in design. Any visual created by basic design rules will benefit greatly from better results. It is difficult to assess a design as a correct design. However, it is believed that there is no impressionable aspect of a bad design. In this study, is limited to the Zen Diamond jewelery company of the jewelery firms and the Zen Style magazine covers published between 2013-2017. All of Zen Diamond's jewelery companies are examined in terms of compliance with the design principles. There is no current study in this area. It is aimed to find out how Zen Diamond uses design principles and elements and how they have a design understanding. Within the scope of the study, information was given about how the company's designs captured the visual integrity. According to this; it has been seen that magazine covers have an ongoing understanding towards classical style.

Keywords: Visual, Communication, Graphics, Design, Jewelery