Packaging is the process of covering or wrapping the product in a way that meets
the needs of the consumer with a convenient material, taking into account of the
transport and storage of the product. The roots of packaging extend back to the solutions
that primitive people find instinctively to use their food for later. In order to sustain
their lives, the primitive people used materials in the nature such as tree leaves, fruit
husks, animal skin for purposes such as preserving, wrapping, storing and transporting
foodstuffs for later consumption. Later on during the civilization period, these materials
were shifted to objects such as baskets, wooden barrels, and has finally been
transformed into modern protective packaging made from metal, plastic, glass or paper
materials we use today. In the beginning, packaging design meets the needs of
protection and transportation of products, but with the development of trade and
competition, he has also undertaken commercial and functional tasks. After the
consumer purchase the product, the relationship with the packaging does not end. The
consumer is in constant relation with the packaging during the opening, closing, using
and trashing. The whole experience completes the image of his product-related mind
and will be effective in the next purchase decision. Functional packaging designs are a
way to enhance the value of any product and the overall user experience. Besides,
brands can improve user and product interaction by including alternative uses in
packaging designs. In this study; packaging design is examined in terms of functionality
and a design proposal for food packages in the form of cylinders is presented.
Keywords: Packaging design, functionality, user experience, graphic design