Turkish cinema that was accepted as a new branch of art starting from the pre-republic period started to find its own identity between the years 1950 – 1970. The system has difficulties of the first stage of configuration in the fields of operation, application and screening. Cinema, with its production companies, producers, directors and artists, and audiences, comes out as the basic in this first stage and ends its configuration stages in executions. Movie theaters meet the audiences with the system. With the development of Turkish cinema, posters, the most effective conduit of marketing, are developed as well because of their peculiarity of transportation the messages to the audience most easily and effectively. Some similarities are seen between the posters that are analyzed according to genres, which are designed by considering the audience’s appreciations, assets and expectations. Thus, we can see that a common formation of a design language in those posters is starting to form. The film posters which were made in these years are not only a communication conduit trying to draw audience’s attention on films and establish a relationship between the film and the audience, but also gives information about the social and cultural situation and value judgments of the society.
Keywords: Turkish Cinema, Film Posters, Genres, Design