The logo comes from the Greek logos. Logo consists of one or more words or words and pictures combined. In both narratives, for the logo, it can be said that it is a physical symbol and it can substitute for another objenin or concept like every symbol. This is where the difficulty of designing or interpreting the logo comes from. Because if something takes the place of something else, it is the work of a long period of time that the thing is interpreted and covered. In this context, visual signs can form a corporate picture as well as being a bridge to logo, corporate behavior and corporate communication as a component.The logo animates a message, a reminder symbol, an image in memory or in the heart. It all loads up to mean everything. These meanings are the semiotics of the family name. It tries to communicate in the invisible inner reality of objects by giving meaning, giving a general approach to the relationship between language, culture, society and communication, with the Turkish definition and signification. In other words, logos can cross the boundaries of purely formal perception and can also exchange information. The perceived meaning in this way is primitive and can be easily grasped. At the forefront of the factors that influence this concept is cultural accumulation, undoubtedly, besides the recognized forms and colors. In other words, their authority and content determine the behavior, attitude, belief and worldview of people.
Key Words: Semiotic, logo, perception design, language, culture.