Electronic media occurs as a new journalism field that causes the change of traditional communication and journalism activities. The most important qualities that electronic media provides to journalism are these; speed, time and cost. Furthermore, with electronic media’s being part of journalism, the power balance has started to shift and as an ordinary individual the reader, got out of the passive formation of traditional printed press. As a consequence of this, electronic media which became an important part of everyday life and living habit, provided the transition of journalism activities to ordinary individuals from journalists that are the professionals of media and these ordinary individuals became both producers and the readers of the news. In addition to the qualifications that news and journalism gained from digital media, the changes about news’ quality show up as the topics of argue. The scantiness of editorial and legal inspections, the number of information source and reliability, the order of the stylistic form and inadequacy of content are the main problems about this issue. In this order that media professionalism is changing hands, these problem are possible because the reader happens to be the creator of the news. Yet, the question that how the conventional press organs maintain their journalism tendency and line which belong to their own for years in internet news is a different issue which must be analysed separately as a factor which affect the reader reliability and the perception of image directly. In this research, the question of where newspapers that are the traditional media devices leans on in both written and electronic environment is explored through the examination of headlines in both environments. In this aspect, 15 days-long written headlines of newspapers like Cumhuriyet and Hürriyet are examined in both environments in stylistic and contextual way and 100 news that are examined overall, are tabulated in the order of their differences and sameness through accounting and specification technique. However, since it is possible for the different changes that can occur in accordance with different courses may effect the image and the sense of reliability of the readers' directly, at this point, a 'focused group work' was performed with a group of 10 people from students and academicians that are chosen beforehand and the sense of reliability of the readers to the newspapers with changing identities and qualities according to the environment it is in was aimed to be understood.
Key Words: Digital Media, Changing Identity of the News, the Quality of the News, Focus Group, Reliability