In this study, it has been examined the reflections of the basic principles and concepts of interpretative paradigm on cinema production process and storyboard production which makes institutional service production as two application areas. The research is a descriptive study and it has been made the critical literature evaluation. It has been addressed these two application areas as working areas making institutional service production. The Socio-Cultural and physical techniques environments from interpretative paradigm perspective are micro tructures which develops social constructions in. In this study it has been determined how to apply the concepts and principles such as interaction, participation, cultural relativism depending on interpretative paradigm to the environments (the Socio- Cultural and physical techniques) which take places the whole stages of service production of cinema production process and storyboard production. It is important that this study is to show the reflections on the application areas and applicability of interpretative paradigm. It has been suggested to be benefitted from the qualitative research methods in each stage of production process.
Keywords: Interpretative Paradigm, Service Production process, Mikro Social Constructions, Interaction, Participation, Socio-Cultural Environment, physical- techniques environ- ments, Communication, cinema production process Storyboard Production, Qualitative Research.